_2025-04-26 _#design ## 10 Principles of Good Design — Dieter Rams Design is neither decoration nor fashion. It's function, clarity, respect for the user and the environment. Guide to creating honest, useful, discreet and durable products—clarity, function, beauty—good design is always at the service of life. ### 1. Good Design is Innovative It pioneers possibilities, pushes boundaries, and propels progress. Innovation in design doesn't merely follow technological advancement—it actively shapes how we interact with our world. ### 2. Good Design Makes a Product Useful It serves human needs, solves real problems, and simplifies daily life. Usefulness stands as the foundation upon which all other design values must build. ### 3. Good Design is Aesthetic It delights the senses, dignifies the ordinary, and deepens our connection. Aesthetics aren't superficial—they're fundamental to how we experience and value our tools. ### 4. Good Design Makes a Product Understandable It clarifies function, communicates purpose, and creates intuition. Understanding flows naturally when design speaks a visual language that requires no translation. ### 5. Good Design is Unobtrusive It represents truthfully, rejects manipulation, and reveals authentic purpose. Honesty builds the trust that transforms mere objects into meaningful relationships. ### 6. Good Design is Honest It transcends trends, resists obsolescence, and rewards commitment. Longevity speaks to both physical durability and conceptual resilience across time. ### 7. Good Design is Long-Lasting It honors precision, manifests care, and celebrates craftsmanship. Details aren't merely decorative—they're where intention becomes experience. ### 8. Good Design is Thorough Down to the Last Detail It honors precision, manifests care, and celebrates craftsmanship. Details aren't merely decorative—they're where intention becomes experience. ### 9. Good Design is Environmentally Friendly It conserves resources, considers consequences, and creates sustainable value. Environmental consciousness isn't an addition to good design—it's inseparable from it. ### 10. Good Design is as Little Design as Possible It distills to essence, eliminates excess, and embraces discipline. Simplicity isn't about reduction for its own sake—it's about finding the profound clarity that lies beyond complexity.